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The number of social network users is skyrocketing and that is why social selling makes more sense than ever for all brands.
Social networks have become an indispensable part of our lives. Everything happens in them and the business that is not there loses visibility, and consequently, customers and sales. But the tools and strategies of yesteryear are no longer working in this new scenario.
Studies have shown that, at present, most people who are going to make a purchase of a product do research on the internet first. Right now they need to access valuable content about it. Looking for extra information helps them to decide finally purchase the product. This is an ideal time to build trust.
What is social selling?
Social selling is a marketing strategy that seeks to find and interact with potential customers, adding value, and generating trust, in order to end up making a sale. This marketing strategy has completely changed the sales technique, managing to delegate the dreaded “cold door” as something of the past. Using this social media sales strategy, URated social media management services are humanizing the brand through building relationships with customers.
Although it occurs in all social networks, it is true that we tend to talk more about social selling on networks such as Twitter or LinkedIn. It applies equally to B2B or B2C sales strategies.
Why should you develop a social selling strategy?
Brands have to know how to adapt to the changes that are taking place. Only in this case, they will be able to continue growing and seeing results. Adopting a social selling strategy is taking advantage of a change in consumer buying habits to get closer to them, creating relationships that last over time.
There are many benefits that a good social selling strategy provides your brand.
1- Branding: it is the main benefit. By providing valuable content you will get closer to people, providing answers to their questions and concerns. You will generate positive associations with your brand by positioning yourself in their minds as a trusted brand.
2- Increase the database of your business: although the conversations take place on social networks, a well-planned strategy will take potential new customers to the brand's own channels: visit a download landing page, subscription to the blog, subscription to the newsletter, so the number of new leads will increase. For the correct management of these leads and to be able to follow up on their different stages of the sales funnel, it is convenient to have a CRM, such as Identify, recommended for SMEs and freelancers.
Tips for social selling
As you can imagine at this point in the article, content marketing plays a key role, so you can't lose sight of it. The content in this type of marketing tactic is, as is always said, the king.
Also, actively listening to your audience is a very valuable source of information. Knowing their concerns, curiosities, the problems they are looking for a solution to, etc., will allow us to provide them with exactly the content they are looking for and start a relationship with them.
One obvious thing, but it is worth mentioning again, is that you have to analyze the network or networks where the target audience you want to target is located and have a profile that is as up-to-date and complete as possible. It is not worth having a presence on all networks without having a compelling reason to do so. This is how we focus the strategy and improve the results.
Today, if you want your business to reach its goals, you need to focus more on people. Forget the neon signs announcing a bargain and start providing valuable content so that your customers have confidence in your brand, bet on it, and count on it again. It is a race that will take a little longer, but with which you will achieve more satisfactory results.
Online businesses are gaining a good reputation and reaching more people every day. The reality is that every business today knows the benefit of hiring SEO services and having an active online presence to reach a large number of potential customers.
And the first step to take when building your online presence is to have a website that is well designed, with relevant and optimized content.
Without proper search engine optimization, your website will not show up in the top results when searched for your keywords.
Research indicates that, as a business, having an internet presence is essential.
Many people often believe that SEO is an easy task and can be done by anyone. However, there are many aspects of SEO that only an expert can handle.
Here are some advantages that you can have when hiring SEO services:
Get professional SEO-based assistance
SEO includes different types of tools and methods that an ordinary person might not be aware of, no matter how deep into the world of the internet they are.
Probably not many people know how to use and execute SEO techniques correctly in order to achieve the best results. This is the time when the SEO services of a professional or agency are needed.
SEO experts have a deep understanding of proven techniques that need to be implemented for excellent results. However, the SEO industry is incredibly dynamic and the formulas or criteria applied are constantly changing.
The algorithms used by search engines vary from time to time and your SEO method should be modified accordingly. An experienced SEO consultant will always be aware of these changes.
Website experiences great results
Hiring SEO services to take care of your website needs is a good idea. With the right practices, your website will be able to rank well in search engine results.
It helps the website get good exposure so that it reaches a large number of subscribers and becomes a reputable brand.
The site will position itself as the solution for your most relevant keywords, will load faster, and will be able to actively compete with other rivals in the market.
If SEO is done correctly, other marketing methods could be minimized or require less effort.
Help business owners focus on their business
SEO takes a lot of time, energy, and dedication. As a business owner, spending all that time doing SEO work is not recommended as other tasks will be sidelined.
As we mentioned, there are many things that need to be done in SEO that take a lot of time and focus. Hiring SEO services from an agency or a professional will give you time to focus on the main part of your business.
You'll also take the stress out of keeping an eye on how the site is doing because they'll already be taking care of it.
Generate more money for the company
Online businesses totally depend on their websites. And if the website is not properly optimized, you will not be able to do business the way you want.
An optimized website helps you generate more income as a business with more and more customers searching for the website through the keywords, more profit can be made. SEO is proven to benefit businesses in unimaginable ways.
To begin with, a banner is an advertisement represented by a graphic image that is inserted into a web page. The purpose of a banner is to publicize a good or service to the target audience. In addition, to attract a greater number of visits to the advertiser's site.
Undoubtedly, the banner is one of the oldest formats used on the web. They were standardized in 1996. It must be designed in such a way that it attracts attention and efficiently communicates the message. Most modern banners have animations and sounds. This makes them more attractive.
2. Email marketing
Generally, it is used to send messages via email to users who have requested information about a product. This communication is maintained on a regular basis with the user. However, it requires the consent of the recipient to be able to send the messages. Otherwise, they are simply deleted or sent to spam.
Indeed, it is a very effective and flexible online advertising medium. Since it can be adapted according to the needs of the users. For that reason, it is widely used.
3. SEM or search engine advertising
Similarly, SEM advertising (Search Engine Marketing) is used to position a brand in search engines. Normally, they are paid ads on search engines like Google, Bing, and Yahoo.
Fundamentally, this advertising makes brands more visible and is only directed at a target audience that meets certain characteristics. This is accomplished quickly and efficiently. The company pays to appear in the first results when searches are made, especially on Google. The company pays only if the visitor clicks on the ad.
4. Advertising on social networks and online platforms
Of course, this advertising can be presented in different ways. From wall ads to sponsored links that usually appear on the right side of the screen. Also, it can appear at the top where the keyword search is done. Likewise, there may be advertising content or as a form of publication.
The most used networks and platforms are Facebook, Twitter, and Instagram, among some of the most important. The company can advertise your profile and make publications. This medium helps to obtain important data and information from the user. It is a very personalized type of advertising, which is why it is very effective.
5. Pop Up
For its part, the Pop Up appears on the browser screen as a form of independent window or over the content of the site. For that reason, they can be annoying to Internet users. On some occasions because they are difficult to close and on others because of the amount of space they cover. It is convenient that they are used mainly to invite users to visit the advertiser's sites. So that it is not so invasive.
6. Mobile advertising
Naturally, this type of advertising is adapted to the use of mobile phones.
Therefore, the ads are smaller, easier to handle and above all less annoying than Pop Ups. Without a doubt, the phone is one of the most used devices. Therefore, these messages reach the user immediately and have high opening rates.
7. Advertising on blogs or websites of a third party
Also, it receives the name of native advertising. The company must buy these spaces to advertise. These messages appear in posts that go online on third-party websites or blogs.
For that reason, it seems as if it is part of the same article. But it really is not like that, it is an ad paid by the advertiser.
8. Video advertising
Then, we find video advertising. These are the advertising messages that appear to users before they watch a video. Especially on sites like YouTube or Vimeo, they are ads that have the dynamism of the ads that are made on television.
Likewise, they have the advantage that you can better control their effectiveness.
Benefits of online advertising
The main benefits of online advertising are:
It allows better segmentation of the target audience.
There is a greater degree of interaction and direct contact with the user.
Greater customer loyalty is achieved by the system of incentives and promotions used.
A high degree of affinity with the target audience is achieved and specific niches can be reached.
Unlimited creative possibilities are generated.
They are innovative and flexible media.
Its implementation is very fast because the contact with the user is instantaneous.
Its cost is affordable and viable for most companies.
The formats are easy to modify and adapt.
The results can be measured quickly and quite accurately.
One of the most important marketing tools today is the use of Social Networks. For this reason, it is very important that the entity has an adequate profile in them and that it is used appropriately.
Social Networks are a space with endless possibilities, especially direct interaction with users (existing and potential). Through its use, we can achieve a greater presence on the internet, enhance the brand, and communicate with our users.
For this, it is important to create a good profile on each of the social networks. It is also important to bear in mind that 'it is not enough to create a profile, but that it must be constantly provided with content, different depending on the type of social network. This is very important because otherwise, it can turn against us.
Benefits of effective Social Media Management:
Increase your sales
Amplify your brand exposure
Build a loyal community
Improve your customer service
Drive traffic to your website
Reduce marketing costs
What is Social Media Marketing?
Social media marketing or SMM (Social Media Marketing), is a form of internet marketing that implements various social media networks in order to achieve communication and brand marketing objectives. Social Media Management primarily covers activities that involve sharing content, videos, and images for marketing purposes, as well as paid advertising on social networks.
Why do you need the management of Social Networks?
Your customers are on social media.
No matter what industry your business is in, your customers are using social media on a daily basis. It is important that you keep them linked and connected to your brand so that you are always their first option.
There are people looking for your business.
If your company offers a product or service, you can bet there are people talking about it and looking for companies to provide it. Our social media management service will help your business join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your business on social media and respond to their concerns. Our social media management service focuses on highlighting the positive things your company has to offer and honestly responding to negative comments.
Companies need an expert in social media management.
Most business owners and marketing managers don't have the time to manage all the different social media channels. Each member of our firm is certified in social media management and our agency can help you achieve your marketing goals and gain a new client base.
If you have decided to look for a Web Design Company, it is because you want your project to have the best possible web page and you are in the right place.
Having an excellent website is crucial for your business to grow and have a solid brand and we, as a web design company, are here to provide you with the best experiences.
Surely you have already looked at Google and you have realized that there are several web design companies, here we will tell you why URated Digital Marketing Agency is your best ally.
Our purpose as a Web Design Company is to combine the areas of design, marketing, and development of Web pages to connect your service with the user on the different digital platforms.
The role of URated Interactive as a Company in Web Design is varied since we include different talents, Contemporary marketing maintains the most important branding principles of traditional marketing and our Web Design Company has all the necessary skills to transfer them to device screens.
More than a unique service, we are committed as a Web Design Company to being a long-term ally for your project. We will take care of the maintenance of your website and we will make sure that it evolves at the same pace as your business. This implies making complementary suggestions to your marketing plan and presenting you with alternatives when you make a development request that does not suit the real needs of the project on the Internet.
To achieve all of this, our Website Design Company must be deeply familiar with your brand and your success metrics. In this way, we can warn you of any changes that are happening contrary to the purpose you want to achieve.
What services do we offer you as a Web Design Company?
The design and development of web pages are essential elements, but our services cover much more. Regarding marketing and web design, our services include SEO optimization, social media marketing, content creation, lead generation, and email marketing among others.
Building your company's brand requires a diverse talent suite, from the most artistic to the most technical.
As a company we integrate more and more professionals due to the growth of recent times in different aspects of web design, we have a highly trained staff in different areas, such as:
Mobile Application Development
Social Media Marketing
How does a Web Page vary?
Web pages vary dramatically in size, functionality, purpose, and many other criteria. What a clinic website needs are very different from what a business or blog needs. In the same way, the budget and infrastructure of a global platform like Facebook or Google are not comparable to that of a store or furniture store.
You have come to the right place!
If you are looking for a company that can design a website adapted to your branding (brand) that meets the communication and marketing objectives of your business, you have come to the right place.
We invite you to go through our portfolio and see the range of companies that we have designed with the quality, style, and delicacy that characterizes us. See for yourself why our web design company is the best.
We will work together until we achieve a web page made with love, faithful to your business, that reflects your personality, is safe, fast, and very well positioned in Google and other search engines. Simply, a website that gives you results!
It's an old saying, but it's true: "You have to spend money to make money." Investing in online advertising for your business is one of the fastest and most efficient ways to drive targeted traffic to your site, but only if it's done right. Countless companies have wasted time and money simply throwing dollars at their online ad campaigns and hoping for the best.
Could you do it better? By combining it with URated Digital Marketing Agency, you can harness the knowledge and experience needed to create effective commercial online advertising. The best campaigns are the ones that are constantly evolving to improve your conversions and cost per action (CPA), and we'll stay on top of your ads and targeting to make sure they're optimized and performing well in the long run. Contact us today!
Creation and Optimization of Campaigns
There are a few steps involved in creating a new ad campaign. These steps include identifying your target customer, researching related online audiences, identifying keywords, writing copy, creating banners, and setting spending and result limits. Once the campaign is live, we'll carefully monitor its performance and make adjustments along the way to optimize the return you get on this important investment.
Development and Optimization of Landing Pages
Once you entice a web user to click on one of your ads, where do you go to send them? If you only send traffic to your home page, you're not optimizing your visitors for conversions and you're missing out. The ideal destination after that click is known as a landing page, and this page is just as important as the ad itself. Fortunately, as a digital marketing agency, we can help here too. We'll design a landing page that complements your ads well, converts well, and continue to tune and test that page for optimal performance.
Social Media Ads
Billions of people use social media channels every day, so the power of advertising on these platforms cannot be overstated. If you feel overwhelmed by the possibilities of advertising on platforms like Facebook, Twitter, or LinkedIn, let URated Digital Marketing Agency take the initiative for you. We know these advertising platforms inside out, and we can help you convert your social media followers into customers.
When a web user performs a search using an engine such as Google, Bing, or Yahoo, a list of suggested sites is returned. Along with that list is an ad sequence where companies bid to display their message in a search result format. Search ads are at the core of many online advertising campaigns, but they can be difficult to master. URated Digital Marketing Agency can guide you through this potentially lucrative but also expensive market.
If you spend any time on YouTube as a user, you already know that ads appear prominently on this platform. One of the great things about advertising on YouTube is the opportunity to use video to connect with a hyper-powered audience. Please contact us immediately if you would like more information on how to use YouTube ads to your advantage.
Local Online Ads
You don't have to serve a global audience when advertising online. If you run a local business, geo-targeted local online advertising can play a key role in building your customer base and improving your place in the marketplace. There are specific strategies to consider for small business online advertising, and we'll help you understand those tactics.
The options for online ads can be overwhelming. Contact URated Digital Marketing Agency to discuss which ad channels might be best for your business model.
SEO Agency, Drive More Traffic, Rankings & Revenue
Do you need SEO and web positioning services? Look no further, Authentic SEO is the Search Engine Optimization Agency that will help you achieve your goals and objectives.
Did you know that 85% of consumers use search engines to find products and services they need?
Currently, to compete to face with other companies in the sector, it is necessary to have the most effective strategies and practices in Organic Web Positioning (SEO).
We offer flexible and transparent plans for your company, we adapt them to each project!
What is SEO and how does it work?
Search Engine Optimization (SEO) is one of the most effective strategies in Digital Marketing, considered a fundamental part of any company in any sector.
No matter what product or service you offer, web positioning services are essential for the growth of your business and your sales.
SEO is done to place your website or online store in the first results of search engines (Google, Bing, etc). Although it is a job with a long process, the benefits are satisfactory and durable in the long term.
There are four types of SEO strategies equally important for your website:
On-page or On-site SEO:
They are the aspects to work within our web page, those internal characteristics that influence SEO web positioning it is very important to work on our site to get to be in the first positions in the results pages.
Off-page or Off-site SEO:
No less important than the On-site, this process must be worked with everything external to our website, that which helps or affects the positioning.
For SEO Off-site it is very important to carry out the "Link building" strategy, which consists of generating active links directed to our site. Thanks to this practice, better relevance, and visibility in search results are achieved.
The main objectives of SEO positioning are to achieve the maximum possible optimization for your business, obtain lasting results, get quality traffic, branding, and a positive reputation for your brand, among others.
Websites have many moving parts, so the success of your marketing strategy depends on optimizing your website to be fast, functional, and easy to use. One of those components is technical SEO, which is a subcategory of search engine optimization that involves optimizing infrastructure.
Technical SEO is important so that your website is free from technical issues as well as UX or user experience issues that prevent search engines from understanding and ranking it.
Local SEO is known as the search engine optimization (SEO) strategy in a local or geo located way that helps your business to be more visible in the search results in your area on Google.
Any type of business that has a physical store location or offers services in a specific geographic area can avail itself of the benefits of local SEO.
So, when you type in Google a keyword that is related to your company and below it, a map will appear with some geolocation results of similar businesses.
This network is one of the best known and with the most active users. It is a perfect network if your business is aimed at the final consumer. A good editorial line and immediate attention are guaranteed success for your company in this network!
Immediacy is what defines this network, a lot of information and very fast. A perfect network to find out everything that happens and spread information about your company and sector, so that your clients do not miss a thing!
Instagram and Pinterest Management
A picture is worth a thousand words, which is why these networks are so successful. Instagram, linked to Facebook, is the third network in the world with the most active users. If your product or service enters through the eyes, do not hesitate! You have to have a presence in them.
Content is still king in digital, and a good blog can ensure visits from potential customers. With a good content strategy, we will not only generate organic traffic to the website (LINK TO WEB CREATION), we will also work significantly on SEO
A well-structured article, the use of studied keywords, photos that reinforce the content, infographics that make understanding much easier, all of this together means that you have as a result a strategy within your website that helps you achieve the objectives of marketing.
At URated Digital Marketing Agency, we work on SEO on-page and off-page so that you get the best results.
Social Media Advertising
Undoubtedly one of the key elements to be successful in social networks is to manage advertising campaigns, why?
Objectives Of Network Advertising
You increase the number of followers, but of quality followers, interested in your product, service or sector.
You generate a greater reach of your publications.
You increase the number of visits to the web, therefore, the probability of selling.
Increase brand awareness within the geographical area that interests you.
Campaigns On Facebook And Instagram
The advertising campaigns in each of the networks seek different objectives. The great advantage that you can take advantage of in each of these networks is the great segmentation that can be carried out for your campaigns, which makes them more effective.
To have a greater reach of the generated tweets and as well as to obtain a greater number of followers, and therefore to have more influence within your potential clients, defining a good strategy in Twitter Ads can be key.
These are just some of the advantages that these campaigns will allow you, do not hesitate and call us, we will provide you with more information without obligation!
Services, we are a company specializing in Web Design, Graphic Design and Mobile Design. We have more than 15 years of experience in the design and development of websites, virtual stores, intranets, extranets, CRM systems, portals, web applications, as well as in the creation of graphic pieces, multimedia, and other tools for Web advertising. Since our inception, we have contributed to more than 400 national and international companies that are testimony to Efficiency, Responsibility, and Satisfaction Guarantee.
What is web design and development?
Internet is a great business opportunity in which the market has no limits and with which your company has the possibility of expanding and making itself known worldwide.
On the Internet, you can offer your products and services, make transactions, interact with your customers, and much more.
How do we offer the web design and development service?
To have a presence on the Internet you need three main elements, and with URated Digital Marketing Agency you have them all:
HOSTING: (Hosting a Website on a server)
DOMAIN: (Name of the Website on the Internet)
Before presenting your image on the Internet, we carry out a detailed study of your company (brief), we advise you to choose the best option to have a presence on the Internet, we analyze your target market, and we always maintain contact with you to provide you with the necessary guarantees to your project.
To present your website, our staff of Expert Web designers develop the corresponding navigation diagrams and then present you with a finished product of excellent quality.
Our work team can develop from catalog-type pages, which show your products in a simple but effective way, to developments that manage databases, all according to your needs. We design your website using technology with responsive or mobile-friendly web design, we enter it into search engines, and we maintain and manage it, all for an excellent price and with the best service.
Programming and Development
Our company is characterized by developing flexible websites that provide the client with independence from us as providers. For which our developments are oriented so that you as a client are the user who updates your website.
The websites developed by URated Digital Marketing Agency is easy and intuitive to operate, all information updating is done through forms, this facilitates your task when updating any content on your website from anywhere in the world, the only thing you require is to have an internet connection, a browser such as Internet Explorer or Firefox and minimal computer skills, any authorized person can update the content of your website.
The technologies used in the development of our projects are: HTML, CSS, XML, XHTML, PHP PROGRAMMING, MySQL DB, AJAX, SQL DB and JAVA SCRIPT among others.
In the midst of the digital age, with so many possibilities that improve obtaining new customers and increasing sales in companies. Also, with Facebook, Instagram, Twitter, Linkedin, etc. We came to ask ourselves: Which platform is better for advertising on the Internet? And, furthermore, which one helps to improve the sales strategy?
The safest thing is that, if you are already steeped in the subject, you have carried out A/B tests on each of the social networks and have seen that some work better than others. What happened to this? Did you discard the ones that "didn't work for you"? Did you analyze why some “worked” more than others?
Well, here URated Digital Marketing Agency experts will tell you the most important elements that are taken into account in three of the most important social networks of the moment so that your advertising and sales strategy is more complete and efficient.
We know that Mark Zuckerberg, along with his team, managed very well to create this platform, and over time it grew so much that he saw the need to unite it with others or, at least, be the head of several applications that have elements in common.
This platform has great options to make good publicity for your business and your sales strategy, but sometimes, thanks to ignorance, we are missing things to adjust and our campaigns do not give the results we expect. So, here are some tips to improve your campaigns and sales strategies using Facebook Ads:
Control and improve the relevance score: This depends on how well your campaigns are received by the audience. If they are hidden, for example, your score will be negative and this is directly proportional to the cost you must pay for them. That is, the better score you have, the less they will cost you. Here you must keep in mind that if your ad does not reach 500 impressions, you will not be able to know your relevance score.
Shorten the time of your Re-targeting campaigns: If you do this, reducing the time from 15 to 30 days, it will improve significantly. Try it and tell us the results.
Offer low-cost products to new audiences: What does this have to do with effectiveness? Well, if you offer this product, the new audience will be interested and your campaign will have high interaction.
Use videos for your ads: These tend to have more interaction and help improve your sales strategy. It would be even better if you posted the video as a post on your Fan page and then advertise with it. The results will surprise you.
Increase the segmentation of your audience: it is great that you are clear about the audience you want to address, but try to take into account others who, although they are not your direct audience, can bring interaction to your Fan page and are also interested in what you offer.
Use “Text Overlay”: Facebook itself offers you this tool so that you know how much percentage of text is part of the image that you are using for your campaign and you are clear that you are exceeding the recommended 20%. By doing this correctly, the results will improve.
This is one of the platforms that Mark Zuckerberg already has, and he has been able to take advantage of it! The union between this application and Facebook is beneficial for your business accounts. Although we know that these two are integrated and when it comes to making ads, one is directly related to the other, both have their own tips and tricks that will help you a lot to improve your advertising and increase your sales strategy. Here are some tips:
Implementing the tips we gave you about Facebook will also help you on this platform.
What products and services do you sell? This may seem very silly, but it is important that you are clear that, on this platform, more than 50% of the audience is under 30 years of age. Therefore, their interest will be directed to products and services that attract their attention and are useful to them. If this is not your audience, the solution is not to stop advertising on Instagram, but rather to change the way you offer your products and services.
Use the most used hashtags in your market niche. No more than 7, and no less than 3. That they are also consistent with what you are advertising.
Less is more. Don't go on too long, sometimes your users are multitasking, or just want to cut to the chase and get quick answers.
A call to action is not enough. Surely your campaign already has a call to action, if not, please do it now; but use it in your content as well. Thus, the chances that this action will be fulfilled will be greater.
Ask questions. People like to interact and give their opinions. This is not new; we know that, for a long time now, consumers have become intelligent. Making them part of our campaigns will greatly improve engagement and increase lead acquisition.
This is a platform that handles a different dynamic compared to Facebook and Instagram, but it is also useful! Several companies have stopped advertising on this platform because it has not given the expected results, but it may be a matter of focus and rethinking, because it simply does not work. Follow these tips and see what happens:
Publish the news of your company and the world: This platform is the number one to let the public know what is happening in real time. Take advantage and humanize your brand; this is a hit and millennials know it. If not, look at who are now the face of the brands, the influencers!
Is your entire presence on Twitter limited to advertising? It's time to change this. The ideal is that you first create a real audience, an audience that is attentive to what you say and do, and then yes, taking advantage of this, generate publicity.
Not everything is images: Yes, it is true that we are going through a very audiovisual time, but the text is also cool, and each platform, although not very obvious, has its purposes.
Do you take advantage of holidays? Yes, although it may not seem reasonable, advertising at and about these times can help your campaigns a lot. In addition, it humanizes your brand more and that is very beneficial.
We'd love you to try all the tips we've provided and let us know how it went and how your campaigns are performing. Also, keep in mind that algorithms can vary and it's important to be aware of what's going on. Also, they are not magic formulas; you can also dare to do your own tests and see what works best to improve your sales strategy and internet advertising.
If your brand and company still do not have a presence on the internet or it does and you know that it can improve a lot, contact us. We are experts in 360° digital strategies and we would like to help you increase your sales. We will wait for you!
Why is SEO important?
SEO Positioning allows a web page to be visible to search engines in order to increase traffic to the website. Every month more than 61 billion searches are registered, of which half end up related to a commercial transaction. Good visibility and presence in search engines through the correct search terms means great opportunities for a website or business that wants to increase its customers and sales.
This is how we build SEO Positioning
Specialization and transparency are our long-term keywords. Getting a correct strategy in SEO positioning services requires planning and design for the future. At URated Digital Marketing Agency, we work hard so that our clients get the correct and up-to-date information to achieve maximum visibility in search results. We plan the projects together with the client to show them the possibilities of SEO positioning and teach them how to use it effectively. Unlike other companies, we provide all the useful information with full transparency and we explain to each client everything that we are doing on their website. Thus, the client obtains a complete vision of the entire SEO implementation process.
An SEO positioning strategy must be designed with a global vision and based on long-term objectives. The strategies that we develop are also designed with the future in mind and the benefits that you will be able to obtain in the coming years.
SEO success in 4 steps
The first step to achieve a correct SEO positioning is to define the search strategy. This involves creating optimal search parameters to increase visibility in search engine results.
1. Definition Of The Strategy
In this phase of the process we analyze what keywords customers use to find your business website. This information is key to knowing the profitability and relevance of these search terms and what the direct competition is. Achieving a successful positioning is a relatively slow process, but it is of vital importance to define this strategy from the beginning and optimize it to the maximum. In some cases, the strategy decision maybe easy, but in others it may require detailed analysis.
2. On-page Analysis
All search engines have a mathematical algorithm that determines which websites should appear in each search and this is what makes this analysis essential. SEO positioning manages to indicate to the search engine which website refers to a certain topic and if there is information on this site that is important enough to appear in the search result. One of the goals of search engines is to get a correct evaluation of relevant websites. If you understand SEO positioning, you can get the correct algorithm so that your website is correctly interpreted. This way you will be able to demonstrate that your page is a reference in the sector since it appears among the first positions of the search results lists.
On-Page Analysis involves reviewing your website to verify that all pages are easily accessible and optimized for search engines. The internal structure of the links is reviewed to achieve a greater presence in these searches. We also label the texts of the pages with the search terms (keywords) that are defined from the previous analysis.
OUR ON-PAGE ANALYSIS EXAMINES:
3. SEO link strategy
A transversal strategy will achieve the best results. The links and the size of the texts are varied and appear on different websites to achieve the best results. Quality links can be generated in different ways depending on the content of the site and your interests.
4. The SEO Positioning Report Includes:
Search term statistics
Being ahead of your competition and having a presence on the social networks used by your users is key to positioning your business on the internet.
That is why our Social Network Management services, which enhances the image effort in the minds of your consumers.
Social platforms such as Facebook, Twitter, Instagram, LinkedIn, etc., are a great tool that generate traffic to websites, with which we create customer loyalty, build business relationships and that your users evangelize your brand as part of the objectives what we have for you.
At URated Digital Marketing Agency we have professional experts in social networks, they will manage and personalize all the profiles of your social networks, where your business has a presence.
We add content oriented to your target audience. These contents allow you to bring your image, products and services closer to your clients and prospects with strategies that generate confidence, authority of your business in the market in which you operate and creating permanent links that will increase your base of followers, and creating sales.
For us it is important that the objectives of our strategies are fully met. We carry out control and monitoring of your social networks with analysis tools with which we obtain answers about the results that allow us to continue optimizing the content generated by us.
Evaluation of the best social networks for your business
We study, evaluate and propose which are the most suitable social networks for your business, based on your commercial activities and your target audience and how it will be impacted.
If you already have social network profiles, we improve their branding to generate a better impact.
We create content calendars that permeate your social profiles
Before writing content and generating posts, we create a publication calendar that, hand in hand with you, will lead us to a better path with dates and times of publications of which you will have control and with the certainty that this calendar will support communication strategies. and your business.
We create content and generate publications
Once the previous points have been agreed, then yes, we write the content that will lead to visits to your profiles and website, we generate publications where we capture the content writing with an image according to your value proposition and we manage the # (hashtags) that your audience perceives in the networks on which you appear.
01. Your brand in the mind of your user
The perception you give of your business is linked to the mental collective of your consumer.
02. Increase traffic to your website
Despite what is believed, social networks should be the engine of web traffic to your site and not the other way around.
03. Positioning on the internet
Your business will be boosted in the ranking of search engines by having a presence on social networks. It is part of SEO strategies.
04. Audience interaction
Social networks allow you to have a more direct and personal relationship with your customers and consumers, which at the same time generates better sales.
05. More inquiries about your products
With social networks, you receive more requests for applications and inquiries about your business and what you do and sell.
06. Find more customers
Using social networks allows you to reach a greater number of users who live near your business, increasing your sales.
07. Loyalty to your customers
Using social networks for your business allows you to have more loyal customers to your brand, products and services, which results in captive customers.
08. Proper asset management
With our service you will have a correct measurement of your digital assets, such as scopes, reactions, comments, visits and more.
Because we are different
We focus on every detail of your website having the best quality. For this reason, our team is made up of people who specialized in:
Web design and user experience (UI/UX)
Digital Marketing Strategy
Content and copywriting
A good web design service is essential for the effective functioning of your online marketing strategy since a bad design or bad design can end up damaging the image of your company.
Creating a website is a complicated process. It is not enough to make attractive designs, but we must create fast, intuitive, easy to find, and communicative web pages to attract and retain visitors. The most important thing is to meet the objectives of your company by maintaining correct communication with the user.
We are a team of different specialized professionals dedicated to taking advantage of our knowledge in web development, web design, user experience, and usability for large and small companies. We apply digital knowledge to goals and budgets to create a value proposition that helps you grow your business. Whether you want to create a website from scratch or want to market your existing website, we can help.
We offer comprehensive services that can handle all aspects of web projects, from strategic planning, post-launch monitoring, administration, and maintenance. We will constantly review and adjust our clients' websites to make sure they are relevant, to the point, and most importantly, useful. In creating solutions designed to appeal to as many users as possible, we believe in simplicity and cleanliness. We believe in the visual simplicity of complex developments.
Design and development of web pages
Everything you need to make your site highly functional, attractive and completely personalized. We work on the essential pillars to create a quality website:
User-oriented design (UI/UX)
Source code development
Positioning in Internet search engines (SEO)
Website maintenance and optimization
Maintenance service to preserve your website according to current standards. We take care that your page is kept 100% updated.
Advice on domain, server and email account issues
Routine front and back end maintenance
Digital Marketing Strategies
We work together with a company specialized in social media and digital media (such as Google, Facebook, Instagram, Twitter, etc.) to attract traffic to your website.
We create memorable experiences
With a user-oriented design perspective, we seek to project an image that communicates the essence of your brand.
Invisible to the user, optimized for Google
We develop with functionality in mind. We guarantee speed, stability, security and accessibility. Optimized for indexing in Google.
Convince your customers with powerful messages
Copy and content writing are the main channels of your brand. Through them you can communicate to your users the value of your products.
Simple and accessible navigation
100% frustration-free design for your user.
Your page in the eyes of your customers
We optimize your site so that your ideal client finds you.
Online advertising is a set of tools and methodologies used to promote products and services through the Internet. This type includes a wider range of advertising elements than traditional business marketing due to the additional marketing channels and mechanisms available on the Internet.
Online advertising can offer benefits such as:
Growth in potential
Improved customer service
It includes several branches such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), and Search Engine Marketing (SEM) .
Advantages of online advertising
Large audiences can be reached with a fraction of traditional advertising budgets, allowing companies to create consumer-engaging ads.
Many ad platforms also allow scalable ads with different levels of reach that are proportional to the ad budget. Rather than commit a large amount of money to advertising, smaller businesses can spend a small amount and still increase their reach.
Flexibility and convenience
Consumers can research and purchase products and services whenever they want. Business blogs can be used to allow consumers and prospects to conduct their own research on a company's products, as well as provide feedback and reviews.
Efficient statistical results are provided without additional costs. Many advertising tools include their own analytics platforms where all the data can be organized and viewed in an orderly fashion. This facilitates business intelligence efforts and data-driven decision-making.
Advertising tools include pay-per-click advertising, email marketing, interstitial and banner ads, social media advertising, and local search integration (such as Google Maps). Digital marketing companies often offer their services through various advertising channels, adjusting their offer to the individual needs of the client.
Consumers can be demographically targeted much more effectively in an online process than offline. Along with the increased analytics potential explained above, organizations can improve their targeting over time, gain a clearer understanding of their customer base, and create targeted offers that are shown only to certain demographic groups.
The main limitation of online advertising is the lack of tangibility, which means that consumers cannot try or test items that they might want to buy. Generous return policies are the number one way to circumvent buyer apprehension.
Online advertising has outsold traditional advertising in recent years and continues to be a high-growth industry.
URated Digital Marketing Agency, your trusted agency
URated Digital Marketing Agency is a specialized advertising agency where we develop test-based digital advertising plans to ensure the accuracy of the objectives we are talking about.
From our agency, we care about the establishment, development and measurement of digital strategies to become successful in the short and medium term.
We develop content strategies to get more leads through Google ads and on social networks, such as Facebook, Instagram, LinkedIn, Twitter and YouTube.
If you are also interested in improving as much as possible to ensure the short-term success of each campaign, as well as to measure all KPI objectives, monitor and analyze all participants to follow up on the plan, we can help you use online advertising.
At URated Digital Marketing Agency, we develop organic search engine optimization strategies to increase visibility and quality traffic to your website. We implement technical and content improvements to achieve correct indexing in the main search engines (Google and Bing). We generate original and relevant content to increase traffic. Conversions and the authority of your website.
What is organic positioning (SEO)?
Search engine optimization (SEO) consists of the technical correction of a website and the adaptation of its contents so that Google and other search engines can display them correctly to users and at the top of the results for different search terms or Keywords, improving the visibility of your brand.
Optimization at a technical level improves the performance of the site, also favoring the performance of paid campaigns and, therefore, optimizing your budget.
SEO work consists of an initial configuration of basic technical elements necessary for organic positioning and a second maintenance phase that allows maintaining and improving the position of the site in the SERP ranking in the long term. During the maintenance phase, the creation of optimized index able content that allows the use of search terms to favor the positioning of the website is considered.
What does the SEO service include?
We carry out an exhaustive audit that allows us to identify errors to be corrected and opportunities at a technical level, as well as content for optimal organic positioning. Besides the website, the audit includes an analysis of the website's organic competition. We have the following tools for holistic analysis: SEMrush, Alex, Moz, Screaming Frog, Search Console and Google Analytics, among others.
Analysis of Keywords or search terms for which you want to position the website. We study Google data, search trends, SEMrush suggestions, and competitor data to identify the best keywords for your business. The SEO maintenance service includes monthly monitoring through a periodic report and evaluation to detect new keywords.
After an exhaustive analysis of the digital landscape of your brand, we develop a suitable organic positioning strategy to help you achieve your objectives, whether they are traffic, branding, sales or lead capture. The strategy includes on-site actions and off-site recommendations for a link building plan.
On-site SEO optimization
We detail and/or implement improvements in technical aspects of SEO such as meta descriptions, titles, friendly URLs, use of headers (H1, H2, H3), sitemap.xml and robots.txt.
Content generation with SEO focus
We design a content production strategy to organically position your website with the most efficient keywords for your business.
Organic positioning work (SEO) must be developed constantly, so we offer a monthly maintenance service that includes monitoring of the main KPIs, recommendations and periodic advice.
Showing yourself off to your audience sounds fundamental, doesn't it? It is. And with the correct use of social networks in companies you can achieve it easily.
URated Social Media Management team brings you closer to your potential clients, managing your digital communication channels and reflecting in them the values and services of your company.
Our team will handle the management of social networks in the most professional and original way. It's not just about creating posts and uploading stories. You have to work with meaning, objective and order.
To do this, we create a social media plan that suits your needs and serves as a guide to meet the proposed objectives: increase the number of followers, engagement or likes per publication.
As we know that you will be wanting to see if it works and if your investment is having a return, we send you monthly reports in which you can see the evolution of all aspects that we monitor.
Still don't have a presence on social networks and want to join a digital community? No problem, we take care of everything: registration, design, configuration, customization, positioning, optimization. We take care of your networks as if they were our own, you can rest easy.
Let's make social pages and profiles a true reflection of what your brand conveys. Managing your presence on social media correctly is the key to success, which is why we create the best brand content, we reflect the best customer service, we publish constantly. All this will make new customers know you and access your site on Google after creating web pages old clients will never forget about you.
How Do We Carry Out Your Social Network Strategy?
Definition And Strategy
We create your tailored and personalized strategy, taking into account your target audience and the objectives we have established for your social networks with unlimited posts.
We Analyze The Starting Point
We value your current presence on social networks, we see what we can improve, with respect to yourself and your competition.
We carry out a daily follow-up to have content of interest to your audience. We respond to comments, direct messages, interact with other users, etc.
Measurement Of Results
Analysis of results. So that you can see success with numbers and we can optimize the strategy and the target we are targeting.
What objectives do we pursue?
– Get followers
– Increase sales
– Redirect traffic to your website
– Generate engagement
We are experts in network advertising and thus we manage to maximize your Social Media Plan, on Facebook, Instagram, LinkedIn, etc.
Our advertising service on social networks will take your company to another level. By segmenting your audience we can find the target audience to promote each of your products, creating campaigns on social networks with personalized, simple, direct ads that generate conversions.
Do we combine it with a good web advertising strategy? The results are limitless. You can become that viral ad you see everywhere!
Most Outstanding Aspects Of The Management Of Social Networks For Companies
Content Marketing allows you to retain your followers and your target audience.
Improve Your Image On The Network
Nothing like a good feed on social networks to make yourself known among your potential customers.
Improve Your Online Reputation
Let your followers see what we are capable of.
Increase The Traffic Of Your Website
We create dynamic and quality content to make your visitors fall in love.
Open Yourself To New Sectors
An increasingly wide audience is waiting for you on social networks.
Make Your Products Known
Social networks offer us a wide range of possibilities and showcases.
Here at URated Digital Marketing we know that you might not have time for a call and need to email, or chat. We offer several different ways for you to connect with us, how you want and when you want. So click, call or send - we are always here for you.
(Everyday 8AM - 6PM PDT)
+1 (323) 880 1515
+1 (417) 338 7010
+1 (800) 210-0953
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