Loading..

Blogs

3 Reasons Why Digital Marketing Is Important?

19-Oct-2020

As you look for new ways to market your business, you may hear people tell you about the importance of digital marketing. Digital Marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization(SEO), are successful. Additionally, methods like pay-per click (PPC) increase brand awareness as much as 80 percent. 1. You reach people where they spend their time With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online. Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors. To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services. 2. Your competitors are already doing it If you’re wondering why digital marketing is important, the answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads. This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling behind your competition. Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing. They won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to put your hat in the ring and get leads to consider your business as an option. To keep up with your competitors, you must invest in digital marketing. 3. You can compete with larger corporations Competition is the hardest part of running a business. When you’re in a market with bigger corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a big name for themselves, which automatically draws people to trust those corporations. You have a fighting chance against bigger corporations, which is why digital marketing is important to your business. Your business can reach interested leads with the same methods as a larger corporation. Methods like SEO and pay-per-click (PPC) advertising level the playing field. With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their way to the top of the ranks. They have to optimize their pages just the same as a small mom-and-pop shop. When you use PPC, Google ranks ads based on relevancy, too. Even if a corporation bids twice as much as you per click for the same keyword as your business, it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the rank is based on the relevancy of your ad. This creates the opportunity for smaller to mid-size businesses to compete with bigger corporations. If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you. Digital marketing is a great opportunity for your business to compete with bigger companies to obtain more relevant leads.

19-Oct-2020
Blogs
3 Reasons Why Digital Marketing Is Important?

As you look for new ways to market your business, you may hear people tell you about the importance of digital marketing. Digital Marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization(SEO), are successful. Additionally, methods like pay-per click (PPC) increase brand awareness as much as 80 percent.

1. You reach people where they spend their time

With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.

Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

2. Your competitors are already doing it

If you’re wondering why digital marketing is important, the answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer. They’ve created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads.

This reason in itself is one of the reasons why you should use digital marketing. If you want your business to compete with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling behind your competition.

Your competitors are gaining traffic that could be yours because you’re not investing in digital marketing. They won’t know that your business is an option and will automatically choose a competitor. You must invest in digital marketing to put your hat in the ring and get leads to consider your business as an option.

To keep up with your competitors, you must invest in digital marketing.

3. You can compete with larger corporations

Competition is the hardest part of running a business. When you’re in a market with bigger corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a big name for themselves, which automatically draws people to trust those corporations.

You have a fighting chance against bigger corporations, which is why digital marketing is important to your business. Your business can reach interested leads with the same methods as a larger corporation.

Methods like SEO and pay-per-click (PPC) advertising level the playing field.

With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their way to the top of the ranks. They have to optimize their pages just the same as a small mom-and-pop shop.

When you use PPC, Google ranks ads based on relevancy, too. Even if a corporation bids twice as much as you per click for the same keyword as your business, it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the rank is based on the relevancy of your ad.

This creates the opportunity for smaller to mid-size businesses to compete with bigger corporations. If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you.

Digital marketing is a great opportunity for your business to compete with bigger companies to obtain more relevant leads.

CONNECT WITH US

Here at URated Digital Marketing we know that you might not have time for a call and need to email, or chat. We offer several different ways for you to connect with us, how you want and when you want. So click, call or send - we are always here for you.

BY PHONE

(Everyday 8AM - 6PM PDT)

California:

+1 (323) 880 1515

Missouri:

+1 (417) 338 7010

TOLL FREE USA:

+1 (800) 210-0953

CREATE A SUPPORT TICKET

If you need help with your current website or marketing, reach out to our support team by creating a Support Ticket.

CREATE A TICKET

LIVE CHAT

Chat Hours Everyday 5AM - 9PM PDT
Connect with us LIVE via URATED CHAT Get your Questions Answered Quickly

Start Chat