The Importance of Search Engines
It is the magic of search engines that get your website in front of your prospective customers. When a subject is typed for search, nearly instantly, the program will sift through the many pages it's indexed and present you with ones that match your topic. The searched matches also are ranked in the order that the most relevant ones come first.
Remember that a prospective customer will probably only check out the top 2-3 listings within the search results. So, it does matter where your website appears within the program ranking.
There are several search engines that get used on a daily basis. The best known and most used is of course Google. Then you have YouTube, Bing, and Yahoo, not to mention industry-specific search engines and these search engines attract more visitors to websites than anything. So, it all depends on which search engines your potential purchasers use and the way those search engines rank your site.
It is the Keywords that play a crucial role over any expensive online or offline advertising of your website.
Popular surveys have stated that when customers want to seek out an internet site for information or for a way to shop for a product or service, they find these websites using one of these ways:
- The first option is that they find a particular website using the most effective technique, their favorite search engine.
- Secondly, they find a website by clicking on a link from another website or page that relates to the subject during which they are interested.
- Occasionally, they find a site by hearing about it from friends or on Social Media or coming across a link in an article or like this, in a blog.
- So the most obvious method of locating a website for the majority of the public is by using their favorite search engine. In fact, these searches represent over 90% of online users. In other words, only 10% of the people trying to find an internet site will use methods aside from search engines.
- All search engines employ a ranking algorithm and one of the most important rules in a ranking algorithm is to locate, identify and rank the keywords on an internet page. Don’t forget that these algorithms also give credit for the amount of backlinks, or external links you may have linking to your website.
- When performed by a professional webmaster, SEO or Search Engine Optimization will work to increase your relevancy and with the help of your Webmaster, will optimize your website for both On-Page and Off-Page SEO. The best websites have amazing Organic SEO that pushes their websites to the top of search engine rankings. If your website has poor organic SEO you can also pay your webmaster to work on your On-Page and Off-Page SEO to improve the website and help it rank higher.
- Without search engines, it would be impossible for people to find your website, and we would be back using telephone directories to find what we are looking for.