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A WEBSITE is more than pretty pictures, it needs to CONNECT with your clients and drive people to your BUSINESS.
You NEED URATED for your BUSINESS to succeed in these times.
If you are not using URATED your chances of success are low to none. You need to be online and with our proven systems, we can help you succeed.
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That's right! We get your business website up and online in less than 24 hours or your first 3 months are FREE!
At URated Digital Marketing we make it easy for you to get the Online Presence your need to build the Business you have always wanted. Together we take your business from Good to Awesome.
If you are not currently online, or you are looking to improve your presence, all that is possible with URated.
You no longer have to worry about maintaining, building or designing a website. We handle all that, with your direction.
Using proven systems we test, measure and tweak your Online Marketing to work with you and get people calling, messaging and connecting with you.
You do need a degree in Marketing or sit up late at night wondering how to deal with your competition. We do that for you.
You will have full access to the latest tools, trends and Online Marketing tools to ensure that you are up to date and extremely relevant.
We believe that the only we can measure our success at URated is by Your Success in your Business. When you succeed, we succeed.
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Urated Interactive Web Design To Downgrade Your Competitors
The URated Interactive web agency is the ideal web partner to carry out your web design project and help you start or develop the performance of your business, business, or SME on the Internet.
At URated Interactive we make beautiful websites that look professional, but our specialty is making your business phone ring, generating much quality leads for your business, business, or SME.
Every business is different in size, goals, and budget. This is why we do not offer a solution modeled on one client for another. On the contrary, we only offer tailor-made solutions. Our know-how is at the service of your needs while regarding your budget, always having in view the best value for money on the market.
The creation of an attractive website combines web design, performance, user experience, and security. For this experimentation to operate our agency has web designers, integrators, and programmers who work together to bring your online identity to the web.
Premium Website Design At A Good Price
To learn more about our professional website design service, visit our web page which will explain our approach, our way of doing things, and all our fields of expertise.
A Site That Adapts To Mobile Devices
Is your website ready for the move to mobile? Many people use their smartphones most of the time to browse the internet, which is why your website needs to adapt to different mobile devices. Otherwise, you are losing sales right now.
An adaptive "responsive design" allows better navigation because it is not necessary to enlarge and reduce the surface with the fingers to read the text and click on the buttons. A good website definition is described here on this portal.
A Choice Of Trendy Or Customized Web Design
Our approach to web design will allow you to have a wide choice of graphic designs, which are very trendy at the moment and will last a long time, specially pre-selected for you so that you can visualize in advance what the development could look like. of your website once online.
If you don't have a logo yet, our web designer can create one for you and show you up to 5 different versions of your future logo. Note that we also offer a branding service, to rethink your brand image and see the creation of personalized graphic models to create your website.
In addition, if you do not have images and/or text content, please note that we also offer the service of research, preselection, and proposal of images of professional quality as well as the service of writing, editing, and translating text content.
Competent And Efficient Website Creators
From the programming of various static, dynamic, and interactive elements as well as more complex functionalities, on the WordPress content management platform or to the programming of a "custom CMS" personalized content management panel, our experienced programmers will ensure that that the programming of the lines of code is lightened, that the pages load quickly and to make all the necessary modifications so that the creation of your website accomplishes the tasks that you want.
Our website creators perfectly master several programming languages, including HTML, CSS, PHP as well as several software and use the best tools. They are efficient, fast, and pay close attention to the little details that often make all the difference. In addition, a web strategist will join his knowledge to supervise the work and manage the project. Our team of programmers and web integrators can carry out the following projects:
Design of websites that adapt to all mobile devices.
Web design on the WordPress platform which allows you to change the content of your site.
Design of a very user-friendly personalized content management panel.
Creation of a website for e-commerce on the Magento or WooCommerce platform.
Programming of a supervision panel to manage certain activities.
Programming of complex functions.
A Profitable Ecommerce Site Design
You have a new product that you would like to launch on the web or a new concept of an online store or you already have a transactional website and you would like to make it evolve, we have the necessary specialists in our team.
We have e-commerce specialists who can create your online store on the WordPress or Magento platform. Ask for a quote and during a discussion with our web strategist, he can assess your needs and suggest the best platform for your e-commerce.
Accommodation On A Powerful Server
Through our IT department, we can host your website on our server at a very good rate or suggest a reliable and affordable host. Moreover, we are a partner with the largest web hosting provider in Quebec which has more than 40,000 servers that are recent, secure and reliable.
In addition, our code of ethics ensures that we will never use the accommodation or other unethical tactics to try to tie you up with us. We are your partner and web consultant and we will always suggest the best possibility for you.
Avoid Creation Support Software
Do not try to do the creation of your website on your own so that it does not cost you a lot. Nowadays, you don't just have to have a simple website, you have to project a nice brand image, that you are a professional or professionals if you want people to contact you.
Trust your internet success to a website builder and a whole dedicated and friendly team who will work with you to make you feel proud of your new website. Whether you are one of those who do not yet have a website or those who have a website, but which is outdated and you need to think about its complete overhaul, join forces with the URated Interactive team, and us we will grow together like bamboos, which bend in the wind without ever breaking and which experience rapid growth.
Efficient And Profitable AdWords Management
Are You Sure You Have The Skills To Manage Your Adwords Campaign?
It may seem easy to create, optimize and manage an Adwords campaign, but rare are those who try to do it on their own and achieve good results and some profitability. Even with Google Ad Express or using the artificial intelligence algorithms in Google Ad, getting ROI usually requires a specialist to take a look at it regularly to optimize everything.
Every day, factors such as the arrival or departure of a new competitor, the increase in the level of competitiveness as well as several other factors vary the performance of your campaign, so it must be continuously adjusted.
Our Online Advertising specialist can also analyze your current campaign, explain how it could help you improve your objective (s), and even take charge of your campaign if necessary.
Challenge us to get more results with the same or less budget. You could get more traffic, which will be more and more targeted, which will bring you more conversions at a lower cost. This could mean thousands of dollars in savings and/or profits for you.
Efficient And Fast Web SEO
Do you want your domain name to appear on the 1st page of Google, in the top 3, or 1st position?
Internet users do not want to browse results pages. They want to find answers to their research quickly. The more you appear in the first search results, the more visibility, and traffic you will get to your website.
Our SEO clients generally benefit from an advantageous positioning in search engines thanks to the way we optimize the site during web design and our innovative way of building powerful inbound links to your website. Our way of reaching heights respects the best practices imposed by Google.
No matter your market, even if it is highly competitive, we can dramatically improve the positioning of your website, both in natural search results and in local search results, on the map.
We offer SEO Packages, depending on how fast you want to take your place in the market and the level of competition for the keywords that you think have the potential.
With more effective internet marketing, which will include various sources of traffic, your phone will ring more often, you will get more completed forms from internet leads, and your business will grow rapidly.
It is the magic of search engines that get your website in front of your prospective customers. When a subject is typed for search, nearly instantly, the program will sift through the many pages it's indexed and present you with ones that match your topic. The searched matches also are ranked in the order that the most relevant ones come first.
Remember that a prospective customer will probably only check out the top 2-3 listings within the search results. So, it does matter where your website appears within the program ranking.
There are several search engines that get used on a daily basis. The best known and most used is of course Google. Then you have YouTube, Bing, and Yahoo, not to mention industry-specific search engines and these search engines attract more visitors to websites than anything. So, it all depends on which search engines your potential purchasers use and the way those search engines rank your site.
It is the Keywords that play a crucial role over any expensive online or offline advertising of your website.
Popular surveys have stated that when customers want to seek out an internet site for information or for a way to shop for a product or service, they find these websites using one of these ways:
The first option is that they find a particular website using the most effective technique, their favorite search engine.
Secondly, they find a website by clicking on a link from another website or page that relates to the subject during which they are interested.
Occasionally, they find a site by hearing about it from friends or on Social Media or coming across a link in an article or like this, in a blog.
So the most obvious method of locating a website for the majority of the public is by using their favorite search engine. In fact, these searches represent over 90% of online users. In other words, only 10% of the people trying to find an internet site will use methods aside from search engines.
All search engines employ a ranking algorithm and one of the most important rules in a ranking algorithm is to locate, identify and rank the keywords on an internet page. Don’t forget that these algorithms also give credit for the amount of backlinks, or external links you may have linking to your website.
When performed by a professional webmaster, SEO or Search Engine Optimization will work to increase your relevancy and with the help of your Webmaster, will optimize your website for both On-Page and Off-Page SEO. The best websites have amazing Organic SEO that pushes their websites to the top of search engine rankings. If your website has poor organic SEO you can also pay your webmaster to work on your On-Page and Off-Page SEO to improve the website and help it rank higher.
Without search engines, it would be impossible for people to find your website, and we would be back using telephone directories to find what we are looking for.
Search Engines are responsible for getting your website in front of prospective clients. Knowing that is half the battle to win the war on getting your information in front of prospective buyers before your competition does. The other half of the battle is knowing how these Search Engines work, what makes them tick, and what makes them generate the results they do.
Search Engines can be broken down into two categories, the primary is a bot or a spider, appropriately named as they crawl your website. The second is a human-controlled web directory.
Search Engines use spiders to index websites. once you submit your website pages to a search engine by completing their required submission page, the program spider will index your entire site. A ‘spider’ is an automatic program that's pass by the program system. A spider visits an online site, reads the content on the actual site, the site's Meta tags, and also follows the links that the situation connects. Then after amassing this information, the spider then formulates all this information in readable files in a central depository, where it is then deciphered and indexed. During this time the spider will also every link you have on your websites, good-bad, dead or alive, and then index those too. Some spiders will only index a selected number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to ascertain any information that has changed. The frequency with which this happens is set by the moderators of the program.
A spider is almost sort of a book where it contains the table of contents, the actual content, and thus the links and references for all the websites it finds during its search, and it's getting to index up to 1,000,000 pages every day.
Example: Excite, Lycos, AltaVista, and Google.
When you ask a search engine to locate information, it's actually searching through the index which it's created and not actually searching the web. Different programs produce different rankings because not every program uses the same algorithm to see through the indices.
One of the items that an inquiry engine algorithm scans for is that the frequency and site of keywords on a web page, but it also can detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that page links to other pages online. By checking how pages link to each other, an engine can both determine what a page is about if the keywords of the linked pages are almost just like the keywords on the first page.
There can be little doubt that social media has a big role to play in digital marketing. But is there really a ‘best’ platform to use in your campaigns?
The rise of the internet was so swiftly followed by the emergence of social media that it is difficult for anyone not to bracket them together. This is even more true for the Millennial generation, which has grown up with both.
Having started out as a means of staying in touch, social media’s purpose has widened. While it has included some less savory elements, it has also been a means of creating public debate and raising awareness.
Alongside this, there has also been a growth in its commercial usage. As the web has provided ever more opportunities for digital advertising and the development of content marketing, so social media has provided parallel opportunities alongside it.
Indeed, a great many digital marketing strategies now involve combining the two – and with good reason. By being able to supplement the content on your website with social media, you can reach more people and also reach the same potential market in more ways.
What are your options?
Having established that social media has a big role to play in marketing, the question of what the best channels to use may arise.
The simplest answer to this query is that there is no single right answer. This is for several reasons:
Different products and services may be marketed more effectively on one social media platform than another, but it won’t always be the same one.
Your buyer persona may be more likely to use one social media platform than another, so much depends on your target market.
The most effective marketing campaigns can use more than one platform.
The differences between platforms and why they matter
With all this in mind, it’s important to consider the different options and what each of them can offer you.
Facebook and YouTube are the most heavily-used platforms in the UK, with over 40 million users each. This means they are the best options if your priority is to reach as many people as possible.
Facebook and YouTube are also two of the most viable options for video. Facebook can combine this with other content, while YouTube has the advantage of being able to host longer videos and will attract people specifically browsing for this form of content.
Instagram is very effective for a mix of still pictures and video, with the former taking priority. Text is less important, so this is useful when the focus is on the visual aspect of a product.
While Facebook and YouTube have diverse user bases, Instagram is more skewed to a younger and female audience, which makes this an ideal target if this matches your campaign’s buyer persona – and a poor option for targeted older male customers.
LinkedIn is geared at the professional services sector and, as such, is a more specialised form of social media that can be used for marketing professional services.
Twitter has a diverse user base and is best suited to short, snappy text content, although the inclusion of links can connect tweets with other content.
These differences provide good examples of how a marketing campaign can use different social media at the same time to highlight different aspects of the goods or services you offer – or present them in different ways.
For example, suppose you want to reach a market that may sometimes have time on its hands, but may not do so all the time. Clearly, anyone watching a lengthy video on YouTube will have enough time free to do so, whereas those with just a few minutes to spare might check Twitter instead.
If your target market is someone in full time employment, this combination of different media could work well. For example, they might have time to watch a video while on their commute to and from work, but just a few minutes to look at Twitter in their mid-morning break.
It is not just through the use of different kinds of content that you can reach people via social media. Pay-per-click advertising is also available on different platforms.
Once again, there is no single answer to what the best option is. But a few factors are worth taking into account. For example:
Facebook has the largest potential audience, costs little to use and offers microtargeting.
LinkedIn is likely to have the most relevant audience because of the narrower demographic and it is possible to target high-value audiences with great precision.
Twitter ads are interactive and can be retweeted.
At the same time, these different options also have their downsides. For example:
Facebook ads will only be seen if people are paying for it, so your organic reach is reduced.
LinkedIn is very good for reaching people, but it comes at a higher cost than other PPC options, and ad readers matching your buyer persona will not be interested in your services as they are using the site for job hunting.
Twitter Ads are constrained in the same way any Tweet is by the 140-character limit and sometimes targeting is a bit hit-and-miss.
With these different factors to take into account, it is important to think carefully before deciding what PPC option is best. You should also keep close tabs on progress and discontinue a PPC campaign if it is not working through a particular platform.
Be prepared to be flexible
Just as you may change your social media strategy if it is not working well, you may change which platforms you use. But, as mentioned above, you are likely to find the most effective campaigns use the different means of connecting with potential clients offered by each platform. Also using few of the top social media tools for scheduling your posts or designing them will save your time.
Therefore, being flexible in this case can simply mean changing the marketing mix; doing a bit more of one thing on one side and less of another thing on a different platform. For example, a new product launch may be best served by more visual media and less written content.
How can we help?
At URATED INTERACTIVE, we have extensive experience in using social media in marketing. We can help you find the most effective way of integrating it into a wider digital marketing strategy in the way best suited to helping your firm gain leads and new customers by finding the best social media platform for you.
We don’t need to tell you that 2020 was not an easy year for many small and medium enterprises.
The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organizations had to close up shop for good, and changes in consumer behavior meant that pivoting your business became costly and risky for some. So, 2020 was enough to send any business owner running for the hills; and, unfortunately, every issue company owners faced last year is not going to disappearing any time soon.
To combat these issues the best we can, here are a few ways you can plan for a more prosperous and forward-moving business this year.
Update your website
This post here gives you some insight into what changes you could make to your website post-COVID-19. It’s all about making sure your users are informed and receive a sense of authority from your site.
Every website should be adding a COVID-19 statement to the homepage, header, or footer of their website, regardless of if they have been affected by the pandemic. If you’re an e-commerce site or have a physical store location, now is the time to spend some time building up your online inventory, updating images, and creating tantalizing product descriptions.
Level up your social media
Social media profiles can sometimes fall by the wayside when you’re a busy independent business owner and updating them may feel like a chore. However, putting aside some time to ensure that your social accounts are up to date, eye-catching, and have a decent amount of content scheduled, will be vital in the coming months.
Optimize your profiles, so that they can appear on search results and attempt to drive traffic to your site at every possible opportunity. If you need help with developing a content strategy for your social media accounts.
Reviews and testimonials
Building up a positive online presence is much easier when your business is receiving regular reviews and testimonials. Ask your clients and customers to rate their experience online, either on Google or another business site, like Yelp.
You must respond to every comment in a friendly and professional manner, regardless of whether the review is positive, or negative. Add a testimonials page to your website to encourage users to build trust with you and, ultimately, convert.
It’s not just about beating your competition. Small and medium-sized enterprises always benefit from collaboration, so forming strong alliances with others in your industry is be a great way to move your business to the next level.
Now, we will forgive you for thinking that collaborations are merely a social media giveaway or an online competition; they are so much more than that. Top tip: giveaways do not work, so do not waste your time.
Contact some of the other organizations within your niche and get together to hold an online event or collaborative sale. It pays off to get into the mind of your ideal audiences and target demographic, understand what they need, and the rest will follow. For example, if you are a local wine retailer, think about collaborating with a local cheesemaker, or a butcher. You could go from being a company that sells wine to a company that provides the experience of a fabulous night in.
Integrate Google Analytics
Google Analytics is the reporting tool to end all reporting tools for business owners. It is simple, easy to use, and gives you statistics that you did not even know were possible to track.
To install Google Analytics within your website, create yourself a Google account, input all of your business information, then add the code to your HTML. If you are not super tech-savvy, have no fear, we can get this all set up for you, track your data and even put together comprehensive reports with detailed action points of what these numbers mean and how to improve.
Google Analytics gives you the ability to track how many people visit your website, how long they are there for, what they do there, and if they convert.
Not to mention tracking who came from where, your e-commerce transaction rate, and which visitors viewed products, added to their basket, but did not check out. I could sit here all day singing the praises of Google Analytics and why it is so incredibly vital to the running of your online business activities, however, it may just be easier for you to get on with installing it.
Keep your ear to the ground
Our final tip is to make sure you stay on top of the industry news within your sector. Your business needs to keep an eye on the big players in your area, paying attention to who your current customers are and why they are buying from you.
Consumer trends have taken unprecedented turns in the past 12 months, with hand sanitizer manufacturers and toilet roll producers rubbing their hands… not just to keep them clean. Small businesses who jumped on the home delivery and click-and-collect bandwagons first have maximized their profits in this respect. Keep your business practices flexible enough to pivot when necessary and you could end up beating the competition to the punch in 2021.
The past year has not been a walk in the park for independent businesses. Even if you have seen an increase in revenue, hopped on an emerging trend, or seen a rise in customer satisfaction, the chances are that you may still have found it difficult to adjust.
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