There are different methods to utilize pay-per-click (PPC) marketing, so it is important to choose the ones that are right for your business and fit your marketing needs. For example, Google Adwords and Facebook Ads are popular options.
So how does PPC marketing work?
When a business chooses to advertise using PPC, they pay a small fee to have an ad appear in online searches by utilizing keywords. This ad then takes the customer to a landing page on your website where they can learn more about your product or service. While a small fee is part of a PPC marketing campaign, the sales you could end up with make that fee insignificant.
If you focus on keyword relevance and creating quality landing pages that have persuasive writing and a clear call-to-action, your quality score will skyrocket and make Google select your ad over competitors. Those two factors can make or break PPC marketing.
Benefits of Pay-Per-Click Marketing:
- A wider reach than traditional marketing campaigns
- Easy to implement and more cost-efficient
- A variety of options including Google Adwords and Facebook Ads
- Ability to change and improve your ad campaign with different keywords